Create an account budget

Account budgets are required for advertisers who pay by monthly invoicing. They can be used to control the amount spent over a period of time. This article will show you how to create an account budget.

Learn more about how to edit, end, or remove an account budget.

In this article

• Before you begin
• Create a new account budget
• Created an account budget but ads aren’t serving

Before you begin

• To create an account budget, you need to log in with Admin, Standard, or Billing-only access to the paying manager account.
• The paying manager account needs to be linked to the payments profile. Learn more about link-management permission.

Create a new account budget

There are 2 ways to create a new budget from the paying manager account, either from the paying manager or from the client account directly.

Paying Manager

1. In your Google Ads manager account, click the Billing icon , then click Account budgets.
2. Click the blue plus button.
3. Select the client account where you want to create the budget. This will take you to the Account budgets page of that client account.
4. Click the blue plus button.
5. In the “Service agreement” section choose Use master service agreement to apply that contract to this budget. If you need a specific agreement for this budget, select Create budget service agreement.
   • If you select Create budget service agreement, you'll need to select the agreement language and an email for a payments contact. After that, you'll receive agreements that need to be accepted to complete the billing setup process.
6. In the "Budget amount" field, select Unlimited if you don't want the total spend for all your Google Ads campaigns to be limited to a particular amount. If you'd rather limit the combined amount that all your Google Ads campaigns spend, select the second option next to "Budget amount" and enter your amount.
7. Select a Requested start date and, if applicable, an End date.
8. Enter the Budget name and, if you'd like, the Purchase order, Notes, or both.
9. Click Save.

Client Account

1. In to your Google Ads manager account, click the Accounts icon .
2. Click Performance.
3. Open the client account where you want to create the budget.
4. Click the Billing icon , then click Account budgets.
5. Click the blue plus button.
6. In the “Service agreement” section choose Use master service agreement to apply that contract to this budget. If you need a specific agreement for this budget, select Create budget service agreement.
   • If you select Create budget service agreement, you'll need to select the agreement language and an email for a payments contact. After that, you'll receive agreements that need to be accepted to complete the billing setup process.
7. In the "Budget amount" field, select Unlimited if you don't want the total spend for all your Google Ads campaigns to be limited to a particular amount. If you'd rather limit the combined amount that all your Google Ads campaigns spend, select the second option next to "Budget amount" and enter your amount.
8. Select a Requested start date and, if applicable, an End date.
9. Enter the Budget name and, if you'd like, the Purchase order, Notes, or both.
10. Click Save.

Created an account budget but ads aren’t serving

Sometimes you might find that your ads aren't serving after you've created an account budget. Besides reaching your end date or your spend amount, here are some other reasons why this can happen:

• Your campaigns and ads are ready, but ads won't go live before their start date. We recommend setting the requested start date as soon as possible. You can either wait for the start date to arrive or adjust it on your budget order by following these steps below:
  1. In your Google Ads account, click the Billing icon .
  2. Click Account budgets.
  3. Find your order and under the column "Action", click Edit.
• Your account budget might be pending approval and activation. For example, if a service agreement is required, the budget will be "Under review" until the agreement is accepted and approved. After all requirements are met, the budget status will change to "Pending" and then "Active" on the start date, enabling your ads. Wait for the account budget to be approved and activated.

If you've reached the start date for your budget and your budget has been approved and activated, troubleshoot to find out why you may not see your ad.